Instagram is an American photo and video-sharing social networking service owned by Facebook, Inc.
Created By : Kevin Systrom and Mike Krieger
Founded : 6 October 2010
Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012.
Instagram allows users to edit and upload photos and short videos through a mobile app. Users can add a caption to each of their posts and use hashtags and location-based geotags to index these posts and make them searchable by other users within the app. Each post by a user appears on their followers' Instagram feeds and can also be viewed by the public when tagged using hashtags or geotags. Users also have the option of making their profile private so that only their followers can view their posts.
History of Instagram:
Instagram was started in San Francisco by Kevin Systrom and Mike Krieger, who initially tried creating a platform similar to Foursquare but then turned their attention exclusively to photo sharing. The word Instagram is an amalgam of "instant camera" and "telegram."
The iOS app was released through the iTunes App Store on Oct. 6, 2010, and the Android app was released on April 3, 2012. The platform's popularity skyrocketed, with the company reporting more than 40 million active users just two years after launch. This caught the attention of Facebook, which officially purchased Instagram for $1 billion in the summer of 2012.
Key Instagram Statistics:
1 billion Instagram monthly users as of June 2018
500 million daily Instagram Stories users
110 million Instagram US users, 70 million in Brazil, and 69 million in India
34% of Instagram users aged 25-34; 31% are 18-24
51.2% of the global Instagram user base are female, 48.8% male
US Instagram penetration at 37%
75% of US 18-24 year olds are Instagram users
35% of US teenagers say Instagram is their favourite social media
Two thirds of 18-24-year-old Instagram users use the platform multiple times per day, compared to 60% of 25-34-year-olds, and 49% of 35-44-year olds
Instagrammers under the age of 25 spend 32 minutes per day on the platform; those older spend 24 minutes, according to Facebook
eMarketer peg daily US Instagram usage at 27 minutes; the Recode figure is 53 minutes
73.5% of content is images, 13.7% is video, and 12.7% is carousels
Top reported interests of Instagram users are travel (45%), music (44%) and food and drink (43%)
41% of Instagram users don’t watch television on any sort of regular basis
Median interactions per post are a little under 80, say Socialbakers; 120 for carousels, 90 for images, 70 for videos
Apart from Instagram itself (313 million followers in October 2018), Cristiano Ronaldo is the most-followed user (185 million)
Jennifer Aniston reached 1 million followers in 5 hours 16 minutes, the current record for reaching this milestone
Most-followed demographic influencer demographic is females aged 25-34, who claim nearly 25% of Instagram influencer followers
Female influencers aged 18-34 claim over 50% of influencer interactions and 45% of influencer followers
Kylie Jenner earns an estimated $1.3 million per sponsored post
World Record Egg is the most liked picture, with nearly 54 million likes
33% increase in number of influencers using of #ad hashtag between Q2 2018 and Q2 2019
90% year-on-year increase in number of posts using #ad (H1 2019 vs H1 2018)
Median Instagram post engagement levels are 1.6%, say Sprout Social
Trust Insights reports average engagement levels of 0.9% for branded content
Iconosquare give a more positive 4.7% engagement level for branded content
InfluencerDB pegs sponsored post engagement at 2.4%
Influencers with under 1,000 followers see engagement levels of 7.2%; those with over 100,000 see 1.1% says Influencer Marketing Hub
InfluencerDB finds 8.8% engagement for influencers with under 1,000, and 3.6% for those with over 1,000
Average Instagram brand campaign uses 726 influencers
78% of Millennials claim to be indifferent or averse to influencer marketing
Fashion influencers account for 25% of sponsored posts
Somewhere between 80-92% of marketers believe influencer marketing is effective, depending on who you ask…
89% of marketers say Instagram is important to their marketing strategy
Marketers can make $5.20 for every $1 invested in influencer marketing
17% of marketers spend over 50% of their budget on influencer marketing
60% of marketers will spend over 50% of their influencer marketing budget on Instagram
Global spend on influencer marketing is predicted to be worth somewhere between $5 billion and $10 billion by 2020 – rising as high as $15 billion by 2022
66% of people say they use Instagram specifically to interact with brands; 53% see they would follow a brand for its content alone
Nike is the most followed brand on Instagram, with 90 million followers
Daniel Wellington was the most influencer mentioned brand over 2018, with 20,000 mentions from over 7,000 influencers (using the #ad hashtag) – one post from Kylie Jenner was interacted with 4.6 million times
Nike Football was the brand account with the most interactions over 2018, with 2 million
2 million advertisers use Instagram on a monthly basis
CPC for Instagram feed ads is around $0.60, and for Stories $0.50
CPM for Instagram feed ads is $1.65, and for Stories around $0.90
It is estimated that Instagram brought in $2 billion in ad revenue in Q2 2018; this could rise to as much as $7 billion by Q3 2020
Instagram ad revenue as a share of Facebook ad revenue is set to rise from 9% in 2017 to 30% by 2020
Instagram valued at $100 billion by Bloomberg in 2018
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