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Know About Big basket bussiness modal


               BY   DIVAKAR KUMAR PANDAY

BigBasket.com is India’s largest online supermarket and allows a customer to walk away from the drudgery of grocery shopping and welcome an easy relaxed way of browsing and shopping for groceries. The company currently operates from Bangalore, Mumbai and Hyderabad and has a diverse portfolio that carries more than 12,000 products and over 1,000 brands.

Founders:  Hari Menon, VS Sudhakar, VS Ramesh

Founded : October 2011



Bigbasket  Model:

Today Bigbasket.com is one of the leading online grocers in India. The company bases its success on the three pillars namely exceptional customer focus ( Bigbasket offers same-day delivery across a city, 99.3% on time delivery, 99.5% order fill rate and a no questions asked customer return policy, all of which has contributed to high customer loyalty and excellent customer feedback.

Grocery business in India is a 400 billion dollar addressable market of which e-grocery accounts for only 0.1%. bigbasket continues to scale at a time when many start-ups are cutting down on their operating costs and shutting operations in many geographical locations


On top of it all, BigBasket compensates a customer every time it is not able to deliver on its promise thus ensuring that there is consistent focus on raising the bar higher.) , wide range and variety of products ( They have more than 40% of their sales coming through their own brands. It operates on a margin of 25% on other products and over 35% for in-house labels.

BigBasket has further innovated by offering products such as cut fruits and vegetables, a range of recipe mixes and have recently launched their own bakery in Bangalore that delivers bread baked to order  ) and continuous innovation with the help of technology (BigBasket has both android and iOS mobile apps which allow customers to order groceries on the go. Features such as “Smart-basket” predicts what a customer needs more often and reduces the time-to-order to “within 5 minutes”



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